Marketing Research Essentials 8th edition

ISBN:1118249321

ISBN13:9781118249321

Publisher:Wiley

Authors:Carl McDaniel, Carl McDaniel Jr., Roger Gates

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Marketing Research Essentials Description

Marketing Research Essentials 8 Edition Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.
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